The city and its beaches, lined with hotels, motels, condominiums and houses, attract over 8,000,000 tourists each year. In a wide variety of price ranges, hotel and motel rooms are typically plentiful even during special events. Daytona Beach has high security around its main hotel locations, with multiple cameras filming hotel and beach areas. It is one of the few places in the world where a car can be driven on an ocean beach. Most other driving beaches require 4 wheel drive or other special equipment.

During motorcycle events (Bike Week and Biketoberfest), several thousand bikers from all over the world visit the greater Daytona Beach area. While the city is often associated with spring break, the efforts of the local government to discourage rowdiness, combined with the rise of other spring break destinations, have nearly ended Daytona's former preeminence as a spring break destination.
Daytona International Speedway

Special events that draw visitors to Daytona Beach include:

    * Speedweeks (Daytona 500 NASCAR race, Rolex 24 sports car race, and others)
    * Coke Zero 400, NASCAR race on or around July 4 (Traditionally called the Pepsi 400 or Firecracker 400)
    * Daytona Beach Bike Week Daytona 200 motorcycle race in March
    * Biketoberfest in October
    * Turkey Run car show and events during Thanksgiving weekend (Traditionally called the Turkey Rod Run)
   
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